Benjamin Moore’s 2020 Color of the Year – First Light

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Just when you thought you might have seen the last of pink interiors, Benjamin Moore announces the Color of the Year 2020: First Light 2101-70. It is a soft, rosy pink, part of the Benjamin Moore Color Trends 2020 palette that includes mostly pastel colors.

A contemporary and very brights living room with a soft pink wall in the background known as First Light from Benjamin Moore. Image via Benjamin Moore.
Benjamin Moore. First Light paint color in a living room.

First Light 2102-70 was selected as “our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore Director of Color Marketing and Development. “First Light 2102-70 reflects a new definition of the home –a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

A bright contemporary dining space with BM's First Light pink hue walls. Image via Benjamin Moore.
Benjamin Moore’s First Light and Windmill Wing’s in the background (from the complimentary color palette).

Last year’s color was a soft grey, Metropolitan. So there’s definitely a shift, for this year’s choice stands out for its flattering and easy to love vibe. Does it capture the mood of people? I certainly believe so, as this not too sweet blush hue has all the potential to sweep us off our feet.

A rattan chair with a pink throw by a corner with a wall painted with BM's first light. Image via Benjamin Moore.
Benjamin Moore.

Let’s face it, pink is not just another pastel color. It is a new neutral that designers love to toy with. That’s why it has been popping everywhere. Naturally, pink is evolving and so are its interpretations. In any case though, if you are looking for a striking pink color that is flexible yet livable, then this one is the perfect hue. It almost glows. It is not dull and yes, it’s fun, especially when paired with some or all of its complimentary palette colors!

A pink kitchen after BM's First Light Color of the Year 2020. Image via Benjamin Moore.
Benjamin Moore. First Light and Thunder combined in a kitchen.
Benjamin Moore's Color of the Year 2020 First Light and its complimentary color palette.
Benjamin Moore’s Color of the Year 2020 First Light and its complimentary color palette.

Finally, I would like to mention that its complimentary palette includes some delightful and well poised colors. It includes White Heron OC-57 (that makes one of my go-to off whites); Crystalline AF-485; Windmill Wings 2067-60; Buxton Blue HC-149; Golden Straw 2152-50; Thunder AF-685; Cushing Green HC-125 (one of my bold green go-to colors); Oxford Gray 2128-40 & Blue Danube 2062-30.

Stay inspired,

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  • First Light is stunning!


  • The complimentary oolor palette is amazing! Seriously thinking of repainting my house using some of these colors! Any suggestions?

    • I think so too. These pastel colors are a bit more muted than they once were ages ago. As a result they look far more sophisticated and elegant. This palette can truly make a home look amazing. I would love a Cushing Green kitchen, an Oxford blue bathroom, White Heron for the trims and First Light for the Living Room. But that is all subject to your style, natural light orientation, existing color combinations and another zillion things for I don’t know anything about your home. But it’s always worth throwing an idea, isn’t?! Take care, xx

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